Selected work
Explore actual project briefs, creative decisions, implementation scope and qualitative outcomes.
Service / AI assistants & automation
Useful AI starts
with a real business task.
The right question is not where an AI model could be inserted, but which work should be made clearer, faster or more reliable. I explore AI assistants, voice-based workflows and controlled integrations with existing systems.
01 / Who it is forUseful. Clear.
Useful. Clear.
Distinctive.
For companies dealing with repetitive enquiries, internal handovers, structured information, customer communication or operational steps that may benefit from carefully designed automation.
01
Identify the use case
Describe the real workload, required decisions, expected benefit and failure scenarios.
02
Set boundaries
Define where human review, data minimisation and permission controls are necessary.
03
Prototype realistically
Test a limited workflow with transparent conditions instead of promising universal automation.
04
Operate responsibly
Document technical dependencies, monitoring requirements and the limits of each implemented solution.
02 / Real work, honest evidenceShow the work.
Show the work.
Explain the thinking.
This is a developing service area. Each proposed use case requires its own feasibility, privacy and operational assessment. No unverified production results or savings figures are claimed.
Custom web applications
Creative direction can connect disciplines, but a project only needs what genuinely contributes to its result.
03 / Start a conversationThe right project
The right project
starts with clarity.
I usually lead both creative direction and implementation personally, bringing in specialist collaborators when the work genuinely requires it. International projects are welcome. The current detailed application form is in German.