Selected work
Explore actual project briefs, creative decisions, implementation scope and qualitative outcomes.
Service / Custom web applications
When off-the-shelf software
does not fit.
Not every process can be improved by adding another subscription. I develop interfaces, portals and tailored web applications around the people who use them, the information they need and the way the business actually works.
01 / Who it is forUseful. Clear.
Useful. Clear.
Distinctive.
For businesses and teams with recurring tasks, awkward spreadsheets, disconnected tools or a customer journey that requires a more tailored digital solution.
01
Start with the workflow
Understand the users, business rules, data involved and limitations of the current process.
02
Make the scope testable
Define the smallest useful version, interaction model and essential integrations.
03
Build and validate
Develop usable interfaces and functions, checking them with real scenarios.
04
Plan for operation
Consider permissions, privacy, maintainability, security responsibilities and future improvements.
02 / Real work, honest evidenceShow the work.
Show the work.
Explain the thinking.
The published case studies show interaction and front-end systems; complex internal business applications should be assessed individually rather than implied to have already been delivered to named clients.
AI assistants & automation
Creative direction can connect disciplines, but a project only needs what genuinely contributes to its result.
03 / Start a conversationThe right project
The right project
starts with clarity.
I usually lead both creative direction and implementation personally, bringing in specialist collaborators when the work genuinely requires it. International projects are welcome. The current detailed application form is in German.