Web design & digital experience
Understand the thinking, process and practical scope behind this kind of work.
Music & hospitality · Carinthia
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Two distinct worlds, one digital identity: music and a Caribbean-inspired venue linked by a deliberate change of context.
The challenge
The music project and the physical venue belong to one identity, but visitors have different goals and expectations in each setting.
The idea
The act of switching worlds became a core interaction. Listeners can explore tracks, releases and streaming links while venue visitors find photography, location and practical information.
My contribution
Creative direction, UX, web design, world-switch interaction, discography filters, listening samples and integration of media and location information.
The outcome
Instead of two unrelated microsites, the project creates one coherent journey with two clear entry points. This is an observed design outcome, not a claim about unmeasured traffic or revenue.
05 / Connected serviceBeyond the
Beyond the
case study.
Every project needs its own approach. This work shows the decisions behind one solution, not a template to copy into another project.
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Bring your idea, questions and ambition. We can explore whether my approach is the right fit. The current detailed project form is available in German.