Selected work
Explore actual project briefs, creative decisions, implementation scope and qualitative outcomes.
Service / Brand strategy & identity
A distinctive brand starts
with a clear direction.
A logo is not a strategy, and a moodboard is not an identity. I connect positioning, language, image-making and design decisions so every part of the brand follows the same idea without becoming repetitive.
01 / Who it is forUseful. Clear.
Useful. Clear.
Distinctive.
For growing businesses, founders, independent organisations and brands whose current identity no longer reflects who they are or what they want to become.
01
Positioning
Clarify audience, values, offer and the difference that matters to customers.
02
Creative direction
Develop one language across typography, colour, imagery, voice and movement.
03
Identity system
Define usable components and design principles, not merely isolated files.
04
Real applications
Translate the direction into digital experiences, film, communication and campaign material.
02 / Real work, honest evidenceShow the work.
Show the work.
Explain the thinking.
Amigo’s and Loving Hands demonstrate different approaches to brand-led digital work: one playful and layered, one quiet and deliberately restrained.
Web design & digital experience
Creative direction can connect disciplines, but a project only needs what genuinely contributes to its result.
03 / Start a conversationThe right project
The right project
starts with clarity.
I usually lead both creative direction and implementation personally, bringing in specialist collaborators when the work genuinely requires it. International projects are welcome. The current detailed application form is in German.